Information operations · Information Warfare

New RAND Report: The Language of Inform, Influence, and Persuade: Assessment Lexicon and Usage Guide

The Language of Inform, Influence, and Persuade

Assessment Lexicon and Usage Guide for U.S. European Command Efforts

Christopher Paul, Miriam Matthews

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Words matter. Many of the terms used to discuss assessment in the U.S. Department of Defense and U.S. European Command mean different things to different staff sections, offices, organizations, and individuals. This leads to confusion, miscommunication, and even the appearance of agreement or disagreement when the opposite is true. RAND researchers developed this lexicon and usage guidance to help combat this problem. The content was developed in collaboration with stakeholders and involved a review of joint doctrine and current real-world use of assessment and related terms and concepts, including estimate, evaluation, measures and indicators, objective, target, and theory of change/logic of the effort. Promoting a common language for talking about assessment will help ensure a shared understanding, consistent meaning, and improved communication among intra- and interorganizational stakeholders—something that is essential to a successful assessment effort.

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Christopher Paul (author)
Senior Behavioral and Social Scientist
RAND Corporation

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