Sergey Yablochnikov , Irina Yablochnikova, Vladimir Minaev, Mikhail Kuptsov, Stanislav Vidov and Vadym Shved
Vinnitsa Institute of the University “Ukraine”, Vinnitsa, Ukraine
Institute of Higher Education of the National Academy of Pedagogical Sciences of Ukraine, Kiev, Ukraine
Ryazan State Radio and Technical University, Ryazan, Russia
The questions of structural-functional and structural-dynamic modeling of information influences and counteractions in the economic sphere are considered. The basic models are presented in the form of a system of differential equations in the notation of system dynamics, as well as in the form of context and child DFD diagrams realized in accordance with SADT technology. Based on the developed hierarchical set of models, experiments have been implemented using the Anylogic simulation platform and real statistics on the practical activities of functioning business structures to promote goods and services in a competitive market environment. The structural-functional and structural-dynamic models of information influences and counteractions developed by the authors in the economic sphere have been successfully tested. A high degree of consistency of modeling results with empirical data is provided, which makes it possible to forecast, analyze, and manage various scenarios for the implementation of the corresponding processes.
Structural-functional modeling, system-dynamic modeling, information impact, information counteraction, management in the economy.
Modeling the functioning of complex management systems in the economy, as well as all possible processes related to the presence of information impacts (II) and information counteractions (IC), allows to predict the behavior of objects and subjects of management in an aggressive information environment. In addition, it contributes to an adequate assessment of the possible positive or negative consequences of the implementation of such impacts.
In the modern information society, competitive struggle in the economic sphere is realized using the means of information and telecommunication technologies. Quite often the opinion about a product or service is formed through the implementation of carefully planned information influences on certain groups of consumers who are participants of various social networks, subscribers of various mailings, readers of Internet blogs, etc. At the same time, due to the dissemination of the aggregate of information, a certain positive attitude to the product advertised in this way can be formed, as well as negative (conditionally speaking, advertising and anti-advertising). In addition, there are also a number of Internet strategies to neutralize negative information impacts, called the information countermeasures.
The foregoing allows us to state that the modeling, assessment and forecasting of information impacts on social groups, with a view to realizing competitive struggle in the economy, and the organization of an appropriate information counteraction are actual management tasks.