Malaysia Sun – Saturday 22nd July, 2017
- The company is taking help from Jigsaw, Google’s in-house think tank
- Terrorist groups have long used YouTube to post extremist videos aimed at radicalizing targets
- The company has come up with a new project called the Redirect Method to deal with the problem
CALIFORNIA, U.S. – In a bid to deal with the increase in the number of extremist videos online, that got YouTube into a lot of trouble earlier this year, the company has now planned its next move.
Youtube wants to steer clear of the accusations made against big tech companies for not making any effort to curb the growth of extremist videos and has now launched a new project called the Redirect Method.
With help from Jigsaw, Google’s in-house think tank, YouTube is trying to identify and target ISIS-related propaganda on its website.
Terrorist groups that use YouTube to post extremist videos aimed at radicalizing and recruiting potential targets will now be targeted by the Redirect Method.
The new technology will help divert people’s attention from violent extremist propaganda every time a potential ISIS recruit searches for extremist content.
It will be directed to videos that work toward deconstructing terrorist groups.
The company said in a blog post that the new method will drive “people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology.”
Further, YouTube’s Redirect Method website has said, “It focuses on the slice of ISIS’ audience that is most susceptible to its messaging, and redirects them towards curated YouTube videos debunking ISIS recruiting themes.”
The website also points out that the method, which was developed after interviews with ISIS defectors, does not infringe upon the privacy of a user.
It can also be used to handle various other types of violent recruiting discourses online.
Further, the company stated that in the next few weeks YouTube’s Redirect Method will be expanded to a wider set of search queries in non-English languages with the help of machine learning.
YouTube has said that it will also work in collaboration with non-governmental organizations to develop new content designed to handle violent extremist messaging “at different parts of the radicalization funnel.”
Earlier this year, Google and YouTube saw a number of advertisers pulling out after finding out that their advertisements were placed alongside extremist content.