After the providers began blocking access to Russian social media, the Ukrainian Facebook audience grew by about 35% per day. Also, the audience of Ukrainian portals i.ua and ukr.net has grown significantly.
“Analysis of TNS KANTAR CMeter data for the second day after the announcement of the blocking of Russian media makes the tendency of sustainable growth of Facebook coverage clearly visible,” the TNS Ukraine report reads.
Facebook grows most dynamically in the East of Ukraine, because of the initially lower rates of Facebook in this region. The situation with Ukr.net is identical.
Most likely, the users aged 14-20 react to the ban of Russian social networks the most, and they give the largest increase in Facebook audience. Though, this category of users ignores Ukr.net.
Opera.com continues to beat records on the growth of coverage, with the largest increase observed in the audience 46+.
As the coverage of the media is reduced, the information boom has started to decline.
As reported earlier, President of Ukraine Petro Poroshenko enacted the decision by the National Security and Defense Council of Ukraine (NSDC) on implementing sanctions against social media websites. Internet providers are banned from offering their consumers access to services by “Mail.ru” (www.mail.ru) and socially oriented media VKontakte (www.vk.com) and Odnoklassniki (www.ok.ru). The list also designates services by Kaspersky Lab, Doctor Web and Yandex including Yandex.Money, Yandex.News, Yandex.Photos, and its e-mail service.