So here’s a thing that happened: the NATO Strategic Communications Centre of Excellence just released a study on Russian humor.
Quick point of clarification: NATO StratCom COE, as the group is known, is a “multi-nationally constituted and NATO-accredited international military organization, which is not part of the NATO Command Structure, nor subordinate to any other NATO entity,” according to its website. In plain English, it’s a think tank based in Latvia that studies security issues relevant to NATO member countries. It’s not the same thing as the North Atlantic Treaty Organization.
Now, on to the comedy.
These shows, broadcast on Russian state-owned television, serve as a “massive humor-driven propaganda tool aimed at national and international target audiences,” according to the study’s authors.
The research also looked at Ukrainian humor as “counter-propaganda” to the Kremlin line and studied a popular comedy show format known as KVN.
As anyone who’s studied a foreign language knows, jokes don’t always translate. But Russia thought the idea of this think tank studying its humor as a “tool of strategic political communication” was preeeeetttttty hilarious.
Russia’s Foreign Ministry responded by posting this video on Facebook, which features comic Yevgeny Petrosyan cracking jokes about NATO: “Go ahead, expand. Many have expanded towards us … Genghis Khan … Napoleon.”
(Russia beat up both Napoleon and Genghis Khan so that appears to be The Joke.)
The think tank looked specifically at shows airing on Russia’s Perviy Kanal or “First Channel,” to which Yakov Smirnoff might say: