Crisis handling 101.
Mr. President, if you’re having to deal with the press, tell the truth. First. Last. Always.
Be the first with the information. Drive the news cycle, do not let it drive you.
Make one narrative and stick to it. The whole team must tell the same story.
Politicians lie for a living, that is what most people think. You have stayed away from politicians. Use that advantage.
The press is actually your friend if you tell the truth first, last, and always. A little painful admission up front will pay dividends later.
February 24, 2017
“The Trump administration has enlisted senior members of the intelligence community and Congress in efforts to counter news stories about Trump associates’ ties to Russia, a politically charged issue that has been under investigation by the FBI as well as lawmakers now defending the White House,” the Washington Post reports.
“Acting at the behest of the White House, the officials made calls to news organizations last week in attempts to challenge stories about alleged contacts between members of President Trump’s campaign team and Russian intelligence operatives… The White House insisted the officials speak on the condition of anonymity — a practice President Trump has condemned.”