Posted By TheNewsCommenter: From Foreignpolicy.com: “New Russian-Language Channel Seeks to Counter Kremlin Spin”. Below is an excerpt from the article. If you have additional information about this story, add it in the comments.
Outlets that don’t toe the Kremlin line have long had trouble gaining a foothold in the Russian media market. As a result, the expertly-produced state media enjoys a virtual monopoly in the Russian-speaking world, stifling independent voices and stories critical of official Russia.
Now, a new network for Russian speakers has entered the market and it hopes to break through the drumbeat of Kremlin narratives by focusing on local issues and people’s daily lives.
Current Time, backed by U.S.-funded Radio Free Europe/Free Liberty and partnered with Voice of America, launched its 24/7 Russian language television channel on Tuesday. It had already started a website last year. With about 100 staff members in Prague and correspondents stationed throughout the region, the network will broadcast in 11 countries across the former Soviet Union, including Russia, Ukraine, Central Asia, and the Baltic countries.
“Our focus is on real human beings, bread and butter issues,” Daisy Sindelar, the director of Current Time, told Foreign Policy during an interview. “The videos really tap into day-to-day but universal issues, like corruption and poverty and health care.”
The move comes as European Union officials have stepped up criticism of Kremlin-controlled media. Moscow-funded outlets like RT and Sputnik often set the tone on stories like the Ukraine conflict, NATO, and domestic issues inside some countries with large Russian-speaking populations, sometimes sparking controversy with false information.