Information operations

A Unique Way to Inform


This past weekend I gave a presentation about Information Operations to a group of Strategic Planners.  I really feel I shortchanged the audience, I put together the briefing in one evening.  I borrowed some slides from another presentation I gave some time ago but I did not want to present the normal drivel IO speech.  In the past a typical IO presentation would dwell on the five components and then give shallow coverage of what IO does and, more importantly, what it is supposed to do.  Instead I presented the new definition of IO up front and then presented some of the “Three C’s”.   The “Three C’s” are Content, Connectivity, and Cognition (all hail to Dr. Dan Kuehl and this construct).  Content is roughly the actual message or idea being presented.  Connectivity is the physical ‘how’ we get the message to the target audience and Cognition is how the message or idea is designed to impacted between the ears, in the target audience’s brain.

I put together a list of means by which we can transmit a message to groups of people in order to influence the people, the leaders, and the decision makers – connectivity.  This list included such conventional things like radio, television, online news sources, email, SMS or text messages, satellite broadcast, DVDs, leaflets, loudspeakers and so on.  To me, this list reads like blah, blah, blah…   Nothing has really changed in the last 50 years except online stuff and SMS, and that’s becoming fairly commonplace.

Today I saw that the Times of Israel ran a story, here, about Swedish Jewish activist Annika Hernroth-Rothstein filing for asylum in her own country of Sweden in order to:

protest a series of measures in Sweden banning kosher slaughter, ritual circumcision, and possibly even the importation of kosher meat.

She did this to bring attention to what she perceives as a systematic attempt to suppress Judaism.   She states:

I want people to understand that this is not just a ploy. Of course, it is a publicity stunt, and I know it won’t last long and [my application] will be dismissed, but it’s about a much larger issue. It’s about holding the government accountable.

She is seeking refugee status within her own country.

To me this is a first, using one’s own governmental processes to gain attention and, therefore, perhaps influence others to support her cause.  The process being used in this case, in Sweden, will certainly be dismissed, but her case must be officially considered, but it forces her government to at least consider that a group is being oppressed.   Anytime I hear that word, I think of the Special Forces motto: De Oppresso Liber, To Free the Oppressed.

I see other asylum seekers in the future.  I believe this method may be used for a little while before laws are put in place to block these spurious attempts.  But at least, for the short-term, other governments may see their asylum seeking processes (and other processes) used, internally, in order to gain attention.

This may not be a new means of communication but it is a unique way to get attention.  Kudos.

One thought on “A Unique Way to Inform

  1. Thank you for the credita footnote in a sense!! 🙂 I really do need to write this up myself and fully explain/argue what I’m trying to say!!

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