Influence · Narrative · Perception Management

Our Failure in Chief


Official photographic portrait of US President...
President Barack Obama (Photo credit: Wikipedia)

With a surplus of sides to every issue, appearance is key.  Perception is the key issue to be molded, crafted and  projected by the United States to the rest of the world.

It is apparent to even the most naive, that America’s message was horribly garbled before, during and after the fiasco of Benghazi.

President Obama, you failed to give basic protection to American diplomats, you failed to exercise proper authority as Commander in Chief, to use American Armed Forces to protect those diplomats. This is what most Americans perceive and what the rest of the world is seeing.

Somebody refused to deploy CinCs in extremis force (ClF).  That deserved a ‘3 am phone call’.  One does not wait until the fog of war has lifted before requesting our most elite warriors. Whoever is citing that as a reason has never deployed to an active combat zone and God forbid that was the call of a combat experienced General or Flag Officer, they would need to be publicly excoriated, then relieved.  If that was the call of a State Department senior, they should be publicly chastised and terminated.  Not shuffled around.  Fired.  Their incompetence killed four people. Their failure to get your involvement ensured the wrong decision was carried out.  This is what most Americans perceive and what the rest of the world is seeing.

Then you failed to properly inform the American people.  You waffled, your story changed, and now we see the talking points changed repeatedly before publication.  Removing State and CIA blame seems the apparent reason and that shows a lack of spine.  Every time, Mr.  President, every time, you must make an informed decision. Not just on UBL. On every issue. This is what most Americans perceive and what the rest of the world is seeing.

YOU failed as our President, as our Commander in Chief and as our chief diplomat’s boss.  Secretary Clinton failed to adequately protect her diplomats.  You both fail as leaders. This is what most Americans perceive and what the rest of the world is seeing.

You are not transparent, as you pledged.  We see your spokesman either lied, is incompetent or is and was either misinformed or uninformed.  Ignorant is also the correct term but it has taken on a new meaning as of late. This is what most Americans perceive and what the rest of the world is seeing.

Your appearance is that of someone trying to cover up a scandal.  You deny it is a coverup, but we are so used to every President lying to us, we assume you are lying now.

The North Vietnames have attacked an American battleship in the Gulf of Tonkin, Pres Johnson. I am not a thief, Pres Nixon. I did not have sexual relations with that woman, Pres Clinton. Weapons of Mass Destruction, Pres Bush.  It is all politics, Bengazi, IRS profiling, Fast and furious, Pres Obama.

Appearance, in this case, is all we see and you fail.  While it may suck to disprove a negative, this is what you must do.  Actions speak louder than words, Mr. President.  Your actions are what your constituents see and what “we the people” are forced to swallow.  This is what the rest of the world views, and right now, Mr. President, appearances suck.  This is why the press and so many people appear to be fighting you – finally.

The Cure: Fix your messaging.  Read this book: Fighting the War of Ideas like a Real War.  Coordinate your ideas, themes, messages and strategy in advance, make plans and then change according to the situation.  There are four elements of national power at your disposal:  DIME, Diplomacy, Information, Military and Economy.  You have a Department for three of them but you have absolutely nothing for information. This is where you are failing, so fix it.

Call me.

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