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Book Lecture with James Farwell: Persuasion and Power: The Art of Strategic Communication « Culture and Security


Book Lecture with James Farwell: Persuasion and Power: The Art of Strategic Communication

by cultureandsecurity

You are cordially invited to a special lecture with author 

James P. Farwell

as he discusses his new book
Persuasion and Power: The Art of Strategic Communication 

Monday, January 14
4:30 PM

The Institute of World Politics
1521 16th Street NW
Washington, DC 20036
Parking map

Please click here to register.

This event is co-sponsored by the Center for Culture and Security.

The publisher’s description follows. 

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it.

According to James P. Farwell, a former political consultant, the US government’s approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or-viewed from a military perspective-satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception.

Persuasion and Power is a book about communication strategy, and how figures from Julius Caesar to Barack Obama, Napoleon to Hugo Chavez, Martin Luther to Margaret Thatcher have used it to influence the outcomes of crises, conflicts, politics and diplomacy across different cultures and societies. This insightful volume will help communications, policymakers, and students understand when, where, and how they can apply the principles of communication strategy to advance national security interests.

About the Author

James P. Farwell is a defense consultant who advises the US Department of Defense and the US Special Operations Command on a range of global initiatives and actions, including strategic communication. He is also a senior research fellow in strategic studies at the Canada Centre for Global Security Studies in the Munk School of Global Affairs at the University of Toronto. He is the author of The Pakistan Cauldron: Conspiracy, Assassination, and Instability.

 

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