In a few years press releases may be a thing of the past. Before we get there, however, the mainstream media will need to monitor tweets more than press releases. They will have to accept a certain amount of not knowing the whole story, they will have to accept less than reliable sources, they will have to fine tune who they ‘follow’ in the world of twitter. Conventional news sources are getting burned, badly, by social media, yet they still serve a purpose for more professional and reliable news sources. The author speaks the truth, I believe.